Marketing Budget Calculator
Calculate your ideal marketing budget and allocate it across channels strategically
Business Information
Tell us about your business
Channel Allocation (%)
Distribute budget across channels (will auto-normalize to 100%)
Annual Marketing Budget
$0
Under-invested
0.0% of annual revenue
Time-Based Budgets
Monthly Budget$0
Quarterly Budget$0
Channel Budget Breakdown
Digital Advertising$0
Content Marketing$0
Social Media$0
Email Marketing$0
SEO & Organic$0
Other Channels$0
Industry Marketing Budget Benchmarks
Typical marketing spend as % of revenue by industry
SaaS/Software
10-15%
High customer acquisition focus
E-commerce
8-12%
Digital-first marketing
Retail
6-10%
Mixed online/offline
B2B Services
5-8%
Relationship-driven sales
Healthcare
3-6%
Compliance constraints
Manufacturing
2-5%
B2B focus, long sales cycles
Budget Optimization Tips:
- • Track ROI for each channel and reallocate based on performance
- • Reserve 10-15% of budget for testing new channels
- • Increase budget during peak seasons for your business
- • Focus on channels where your target audience is most active
- • Review and adjust quarterly based on results
- • Consider customer lifetime value when setting CAC limits
Marketing Budget Planning Guide
The 70-20-10 Rule
A popular framework for marketing budget allocation: 70% on proven channels with good ROI, 20% on emerging channels with potential, and 10% on experimental new ideas.
Budget Allocation by Business Stage
Startup
- • 15-20% of revenue
- • Focus on acquisition
- • Test multiple channels
- • Brand awareness critical
Growth
- • 10-15% of revenue
- • Scale winning channels
- • Balance acquisition & retention
- • Invest in content/SEO
Mature
- • 5-10% of revenue
- • Focus on retention
- • Optimize existing channels
- • Brand maintenance
What to Include in Your Budget
- • Advertising spend (paid media, PPC, social ads)
- • Content creation (writing, design, video production)
- • Marketing tools and software subscriptions
- • Agency or freelancer costs
- • Marketing staff salaries and benefits
- • Events, trade shows, and sponsorships
- • Market research and analytics