Influencer Campaign Calculator
Calculate ROI, reach, and conversions for influencer marketing campaigns
Campaign Details
Enter influencer metrics and campaign parameters
Likes + comments + shares / reach
% of engaged users who purchase
Campaign Performance
Total Cost
$0
ROI
0.0%
Estimated Revenue
$0
From 0 conversions
Reach & Engagement
Estimated Reach0
Reach per Post0
Total Engagements0
Expected Conversions0
Cost Efficiency
Cost per Engagement$0.00
Cost per Conversion$0.00
Cost per 1K Reach$0.00
Influencer Marketing Benchmarks
Engagement Rates: Nano influencers (5-10%), Micro (3-7%), Mid-tier (2-5%), Macro (1-3%), Mega (<2%). Smaller = higher engagement.
Typical Costs: $10-100 (nano), $100-500 (micro), $500-5K (mid), $5K-10K (macro), $10K+ (mega) per post.
Good ROI: 5:1 or 500% ROI is considered successful. Track with unique discount codes or UTM parameters.
Campaign Optimization Tips
•Micro-influencers often deliver better ROI than celebrities
•Verify engagement authenticity - check for fake followers/bots
•Test with 1-2 posts before committing to long-term partnerships
•Provide unique discount codes to track conversions accurately
•Build long-term relationships for better authenticity and results