Google Ads Keyword ROI Simulator

Calculate potential ROI and performance metrics for Google Ads keywords

Projected ROI

-14.3%

Expected Revenue

$2,143

Expected Profit

$857

Campaign Parameters

Enter your campaign details and assumptions

Keyword/Campaign Name

Est. Monthly Searches

Cost Per Click (CPC) $

Click-Through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Profit Margin (%)

Monthly Budget ($)

Projected Performance

Based on your inputs

Impressions11,429

Clicks286

Conversions14.3

Revenue$2,143

Ad Spend$1,000

Profit$857

ROI-14.3%

Key Metrics

Cost Per Conversion$70

Revenue Per Click$7.5

Break-even CPC$3.00

Optimization Tips

• Improve your conversion rate through landing page optimization

• Focus on keywords with higher search intent and lower competition

• Test different ad copy and extensions to improve CTR

• Use negative keywords to reduce wasted spend

• Adjust bids based on device, location, and time performance

• Track conversions accurately with conversion tracking setup

• Consider Customer Lifetime Value, not just first purchase